Parker Neff was scrolling through conservative posts on Facebook when he saw an unfamiliar hashtag: #WWG1WGA.

Recently retired after serving as a Southern Baptist pastor for more than 20 years, his time was free and curiosity piqued.
“I started looking into it online,” Neff said. “Doing some research.”
And with that, the 66-year-old retiree, and soon his wife, Sharon, fell down one of the internet’s most dangerous rabbit holes.